

Melissa Rosenthal
Co-FounderOutlever
Melissa Rosenthal is the co-founder of Outlever. She writes about owned media, brand strategy, and how companies become the voice of their industry.Articles by Melissa


Business & BrandSeptember 22, 2026
FedEx's Reinvention as an AI Data Company: What Is Actually Happening?
How FedEx is quietly turning 2 petabytes of daily shipping data into a business, and what that reinvention actually looks like underneath the headlines.
Industry & PlatformsSeptember 16, 2026
HubSpot Now Charges You Every Time Its AI Does the Work
HubSpot just started billing your AI agents by the task. It's a preview of how every software company is about to charge you.
Business & BrandMay 31, 2026
Built for the People Making AI Decisions in the Enterprise: A Letter From The Editor-In-Chief
We lead with news, data, and what it means for the enterprise. We're opinionated when the numbers back it up. And we'll tell you when a launch everyone's celebrating doesn't actually matter for your stack.
Enterprise StrategyMay 27, 2026